Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
good thing they patented this shit, it can die with them now
If Microsoft lets the patent sit idle and refuses to license it to others, it would be a very good thing for a few years. Let’s see what happens, though.
This is the time for the usual reminder that tech giants obtain something like 3000 patents each a year, by patenting everything under the sun. For the sole purpose that if one of them sues another for the violation of one such patent, the other can dig up a hundred of them to countersue.