Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
“to deliver last blow to the final boss, please watch these 10 minutes of ads. failure to do so will restore the boss to full health”