Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
Wealth doesn’t trickle down, but losses do. Sadly, AAA studios collapsing will affect indies’ abilities to get funding , so expect to feel some pain there too.
This is already being felt these last few years as many gaming publishers shifted to funding AI.