Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
It hasn’t, yet, afaict. Applying for a patent != it being granted.
As to the latent question of why Microsoft seems confident enough to try:
Because the times of a patent requiring to clear a reasonable inventive threshold (to actually be a motor for innovation) are far behind us. These days, patents’ principal (not exclusive) purpose imho is so big corporations can sue each other to grab some of the others’ earnings.