Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
It’s just as shitty and funny as the one where Sony had a similar-looking mechanism where the viewer of their TVs is disrupted by an ad, then has to shout the name of the product to banish it away.
McDonald’s!! \o/