Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
I’m generally against software patents, but I kinda like that this was patented. Maybe the patent will prevent other companies from enshittifying their games.
Or it will get licensed
but it still gonna deter the usage, because in order to make it profitable they have to put more ads without making too obnoxious