Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
TechSpot
Microsoft patent describes in-game advertising triggered by boss fights, loading screens, and cutscenes
The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
My guess is it will go into Xbox/Gamepass on PC, and in MS games, but not in other launcher ecosystems.
Still, go ahead and start researching. Whether it’s this or something else, something will be the final straw for you in Windows, soon.