c/technology@beehaw.org · themachinestops@lemmy.dbzer0.com · 9 Sep 2026 11:54

GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%

CNBC GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40% Action camera maker GoPro is merging with private photonics company Starman Optical and joining the AI wave.

check post at origin

cross-posted from: lemmy.dbzer0.com/post/75217466

▲

36

▼

save

5 comments

log in to comment.

comments

• [–] @halm@leminal.space · 9 Sep 2026

  The company will move into AI data center and defense markets.

  Cool, cool. Burning the world while also joining the military complex. Good riddance, GoPro.

  ▲

  24

  ▼

  link
• [–] @verily@lemmy.dbzer0.com · 9 Sep 2026 · edited

  This announcement will make YouTuber Markiplier $24,225,000 richer.

  As part of the deal, the company’s shareholders will receive a $285 million cash payment, or $1.14 per share, and the stock will remain listed on the Nasdaq.

  One of the shareholders benefiting most from the news is Youtuber Markiplier, who acquired a massive 8.5% stake, according to a July 13 filing. Private equity firm BlackRock also disclosed a 6.4% stake earlier this summer.

  ▲

  5

  ▼

  link
  • [–] @MrQuallzin@pie.eyeofthestorm.place · 10 Sep 2026

    A fact that he was completely blindsided on. He’s all in on the camera side, and had he known about this happening he wouldn’t have bought in at all.

    ▲

    1

    ▼

    link
• [–] @superglue@lemmy.dbzer0.com · 9 Sep 2026

  Can anyone recommend an alternative?

  ▲

  4

  ▼

  link
  • [–] @chahk@beehaw.org · 10 Sep 2026

    Alternative to what? DJI, Insta360, and many others have been eating GoPro’s lunch in action cam market for a decade now.

    Other than promises, what did GoPro actually make in the last 5 years that was better than the competition?

    ▲

    4

    ▼

    link