Apple One and Apple TV subscription prices increase by up to 20 percent
Ars Technica
Apple One and Apple TV subscription prices increase by up to 20 percent
Annual Apple TV subscriptions get the biggest bump.
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If Streamers were smart, they’d lock pricing and change it for new signups.
Their problem is numbers retention. People would hesitate to cancel if their $8 plan would have to be 15/month or more to restart.
Moving everyone up, just pushes people to cancel, and they’ll be even more unlikely to come back if prices keep going up
It’s not like they don’t know what they’re doing. They studied all kinds of business strategies diurig their “International business studies” or whatever the fuck they did. The C-suite simply doesn’t care about long term retention, they want their bonuses for this year and the next. They know perfectly well they will be replaced in a few years time anyway, whether it’s because profits are not increasing as much as the shareholders want or whether the profits have gone up because of price raises, but down again because customers left.
But in the second scenario they will get a whole lot more bonuses than in the first. So this is what consumers get: enshittification.
That’s what Dropout does, and while I’m not likely to cancel anyway because I love their content, I’m even less likely knowing if I left and came back not would be on the higher sub price
I did not know that, but I just signed up a little over a month ago.
But yeah, even if I run out of their backlog, I’m probably going to keep that active anyways
Super weird it’s basically College Humor legally, but they’re doing a really good job.
Yeah, the transformation from College Humor to Dropout is honestly a masterclass in business (and marketing) management. I fully believe that it’s the kind of thing that college marketing majors will be writing papers on in the future.
Nice user name/instance combo. Now get out there and post, post, post!
I think you’re actually the first person to notice (or at least the first to mention) the reference! Always good to see another crawler in the wild.
Well I’m happy to be the one to make the observation! I’m surprised that no one else has said anything. You know how I feel about no one else saying anything, Carl
It’s a 2$ increase from 13$ to 15$. I feel like most people don’t care and it’s more of a boiled frog situation than anything else. I doubt anyone is seriously going to cancel for an extra 2$ unless they were already planning too tbh.
Also, don't most people mentally round that up anyways? $13 was already $15 as far as I was concerned, so, this is just raising it what what I basically thought I was already paying. If they raise it again though, it's going to $20 which is gonna be a tougher pill to swallow.
It’s also included in the Apple one subscription that comes with Apple News, Apple Music, iCloud storage, etc. people might cancel their subscription to one of those, but not want to lose the others.
The problem is that everyone who wants a subscription probably already has one. New customers aren’t born fast enough to keep up with line go up.
And they’re relying on people not noticing the price increases because of autopay.
Most streamers at least have annual subscriptions at a discount. Netflix is month-to-month only, which is just asking for churn.
This is what they do instead. The long term agreement discount encourages people to stay subscribed rather than discouraging people from (re)starting a subscription.
Payment processors take a cut of every transaction, so it is better for the provider too. And if they are small, not applicable to Netflix, it is nice to have a baseline of income every year.
That sounds like terrible economics when you have hundreds of millions of customers who will likely just accept it
The cost in electronic services is in acquisition; the nominal cost to deliver services to a paying subscriber is lower than acquiring a new one.
Yes you would flatten your margin with existing customers by not hiking their rates (or not as much) but pretending there won’t be defection assumes near monopoly–which the US has permitted largely for the last 4 decades.
Cell phone companies made it super easy to leave by only offering good discounts to new customers.
Netflix are saturated, let’s not pretend they need new subscribers
Jesus…
This is a couple years old but:
cnbc.com/…/netflix-plunges-trading-subscriber-los…
The product is the stock price.
Amount of subscribers effects stock price.
They raise price as a reaction to not meeting aubscriber goals.
Which is a short term fix that needs to be done over and over again.
Then you don’t understand why long term reliable customers are better than intermittent ones…
Which means you don’t know anything else about business, and are just going off vibes
I’m sure they tested it and found that enough customers would stay to make it profitable.
Consumers, especially Apple users, accept higher prices. It’s baffling to me but true.
In 2014, Netflix was $8/month. It’s now 12 years later and Netflix is $20/month.
It’s a numbers game. Are there so many? Why else would a company care?
You said basically nothing that counters anything I said
Enjoy getting back to high school
Upvote because you are right. Doenvote for the unnecessary insult.
Downvote more then
It’s been a while since I do on and off, watch stuff that interest me on service X then cancel, watch stuff on service Y then cancel, and so on. There are just too many services to be subscribed to all.
Quality of content being the thing that keeps me.
i used to do the one-month binge on one service. then awhile later, do a different one.
prices kept going up. i don’t even do that any more.
it’s been over two years now without anything but what i already have in my library, or the occasional free streamer through pihole or a ubo-backed browser.
i just don’t care about new ‘tv’ or movies anymore.
Damn, I’ll have to keep not subscribing!
I’m not subscribing 20% harder.
I feel 20% less-subscribed (80% of 0 is 0)
same here, im not sure how people find the time really. I’m never subscribed to any of them though. I’m retired so don’t really have the time.
I have time, it’s just that I can think of much better things to do with it. I spend my free time generally either reading, gaming solo and with my spouse, and exercising. TV is fine occasionally, but it’s such a passive activity.
In related news, piracy of AppleTV exclusives will go up by about 20%…
[deleted]
Nobody cares that you pirate, it’s not as cool as you think
It’s not as cool as you think, it’s way cooler!
Most people would keep it quiet, guess we are dealing with a bunch of kids here
Corporations don’t care about you. Stop sucking their dicks.
Whoa there, dicks are great. Corpos can kiss my ass tho
The concern isn’t that corporations deserve protection. It’s that as thesr platforms gain notoriety, those corporations lash out and force them to cease operation, which is fundamentally inconvenient to pirates.
Are you insinuating that they are not aware people torrent or which sites they use?
Or, that they haven’t or aren’t currently going after torrent sites?
Neither
Then what exactly is the concern if they are already aware and doing it?
People like you would complain as soon as the product is unavailable
Only see one for now
Nobody cares that you’re a chump, it’s not as cool as you think.
Embarrassing
You’re right, you are embarrassing.
I don’t pirate, I use websites that propose free shit 🤷🏻
Funny how incorrect you are.
What happened here is someone shared an interesting link and you got weird
Not even the hardest apple fanboy would go as far as you just went.
… Idea Place that you under that trenchcoat?
Just kidding… Even they pirated.
🏴☠️🏴☠️🏴☠️🏴☠️
Radarr, sonarr, prowlarr (with flaresolverr) and qbittorrent tied to a gluetun instance. Deploy jellyfin, and these rate increases instantly become irrelevant.
Flaresolverr was not working all that well for me. I switched to byparr and now I’m using trawl, which seems to fail less.
I’ll try those as well, thanks. Flaresolverr is working for me (for the moat part anyway, lol), but it’s great to know there are alternatives, so thanks for sharing. I’ll try them over the weekend.
Can you repeat that in non-insider language please?
Sure…
ARR!
If buying is not owning, pirating is not stealing.
Sucks. Still my favorite streaming service because of all the high quality science fiction shows and no ad tier.
So far they haven’t cancelled any of the shows I’ve been super excited for either. It’s not like scamazon or netsux where they do a season and it’s awesome but oh, no! It isn’t #1 for a month on launch!… better cancel it.
It’s still just a billionaire owned company though and likely to do what everyone else does eventually. Can’t wait for the next thing to come along and nuke ads again.
Yesh.
They’re definitely the ones doing the good stuff these days.
Which shows do you recommend? Try sailing the seas?
For All Man Kind is great, Star City is pretty good so far, Silo is great but drags at parts, and Severance is great, Foundation is well made and gets a little better each season. Monarch started strong, but gave up on it. Invasion was okay. Overall these shows are better than almost everything else on TV. Plenty of good non sci-fi too, widows bay, slow horses, lasso, etc. Definitely building out a high quality catalog and hitting their stride.
Yeah I’ve enjoyed for all mankind. Tried foundation feel asleep the first few times. Will try it again and the others thanks!
It takes a while but it does get good, especially the Empire storyline. There’s some dumb writing and a couple mid actors but for the most part it’s a good show.
I started Star City, and the fact that everyone speaks English in Russia just took me out of it completely. Couldn’t make it through the first episode, it was so distracting.
Alternative would be to be a show entirely subtitled which might kill its broad appeal, so understand why they did it. But definitely takes some getting used to. Gonna be weird if they ever start talking to people in America and have to switch to them speaking both Russian & English.
streaming was never sustainable venture anyways. 8 episode for shows makes them forgettable.
Yarr, matey.
Streaming companies HATE this one weird trick!
The irony of the company world-famous for being over-priced having the streaming service which most justifies a price increase.
I’ll seed another 2 or 3 of their shows permanently now
They are good but there is no easticity for me, the price increasing just makes me unsubscribe
Yawns in Stremio
Woof. I wasn’t aware apple intelligence was that bad.
Well one month a year maybe
Oh well guess I’ll continue using streamio until I can be bothered to set up my jellyfin & friends
That’s strange, still $0 for me.
Who can afford streaming?
me
but I choose not to pay for it anymore because the product is less convenient than alternative methods
It all feels like a way to bleed money from working class to billionaires. Death by a thousand little cuts.
I understand buying HBO for a month or two to watch GOT, or Apple for Ted Lasso. I don’t understand keeping it when it’s not being used. Paying for a maybe. Or 4 maybes. Streaming services often get “used” like a gym membership.
streamers
Back in my day!
Cable TV subscriptions never increased this quickly…
20 percent? That sounds like 100 percent people don’t want to pay for it anymore.
Who subscribes to anything anymore, besides basic services/utilities.
I have one for music, dropout.tv, and a service that I use to fill the gap.
If I didn’t watch stuff on dropout, I’d probably donate or keep the sub because it’s truly a great company ran by Sam Reich, and I like supporting them.
Good
If any service is justified it is this
Agreed. As much as I hate Apple and have never paid for Apple TV, they are putting out some of the best TV shows around
I’m in the same spot.
Never liked the way Apple does things. Never bought an Apple product. But the last few months, I’ve been considering an Apple TV sub. I’m watching 5 or 6 series, and have enjoyed several of their movies.
I might even give up Netflix for it. Which feels strange, since my Netflix account is nearly as old as Netflix itself. Used to rip so many Netflix DVDs.
Why?
Agreed, it has been somewhat underpriced. But I also generally prefer my plex setup, and have only had Apple One for classical music, Friday night MLB games, and F1.
Strongly considered and almost cancelled Apple One this morning, but figured I’d hang on until the end of baseball and formula 1 seasons. This price jump changed my mind, and now cancelled.
How much RAM do they have!?
I’ll use their trials and cancel, every time now. I’ll just find alternatives. I am not paying for Netflix twice.